# InfluenceKit > InfluenceKit is an influencer marketing platform for marketing agencies, brand teams, destination marketing organizations (DMOs), tourism boards, talent managers, and trade associations. Its core job is automated influencer campaign reporting: once a creator connects their accounts, live performance data from Instagram, TikTok, YouTube, and blogs flows into shareable, always-current, white-label reports — no screenshots or spreadsheets. Around that it adds influencer discovery, campaign management, brand monitoring (organic social mentions and AI-search visibility), an in-app AI agent called Kit, and an MCP server so AI assistants can operate the product directly. Key facts: - Reports update automatically from connected accounts, so clients and stakeholders always see live numbers instead of stale screenshots or spreadsheets. - Every report is white-labeled (PDF and CSV) on every plan, including the free tier. - Built for teams that must prove influencer ROI to clients, boards, or funding partners — agencies, DMOs, and trade associations especially. - Influencers connect their accounts once; stats then flow into every campaign report without the creator sending screenshots. - Brand and creator plans are separate. Brand pricing is published (see below); there is a free brand tier and a 30-day free trial with no credit card. ## What InfluenceKit does - **Automated reporting** — campaign reports that update themselves from connected accounts. Cross-platform metrics (reach, engagement, impressions, posts, and more) in one shareable link a client can open any time. White-label PDF and CSV exports on every plan. - **Influencer discovery** — search and vet creators across Instagram, TikTok, and YouTube by audience demographics, engagement rate, follower count, location, and interests. - **Campaign management** — briefs, deliverable submission, content collection, approval workflows, and deadlines in one place. Agencies run multiple client accounts from a single login. - **Brand monitoring (Signals)** — discovers organic posts about your brand from creators you didn't commission, and tracks your brand's visibility in AI answers across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. - **Creator side** — every influencer gets a free account with one free monthly report to share with sponsors, which also makes them discoverable to brands. ## Developers & AI assistants - **Start with AI landing page.** [https://www.influencekit.com/start-with-ai](https://www.influencekit.com/start-with-ai) — copy-paste starter prompts for Claude, ChatGPT, or any MCP-capable assistant, and instructions for connecting the MCP server. Covers both brand/agency and creator/influencer segments. This is the canonical entry point for AI-driven onboarding. - **MCP server (authenticated).** `https://api.influencekit.com/mcp` — full tool surface. Auth via OAuth 2.0 (Dynamic Client Registration, RFC 7591) or `X-API-KEY` header. An agent authorized here can do what a user can do — not just read marketing pages: search creators, create campaigns, add deliverables, pull reports. - **MCP server (public, signup-only).** `https://api.influencekit.com/mcp/public` — no auth, throttled per IP. Exposes two tools: `learn_about_influencekit` (product overview) and `start_signup(email, password, name, company_name, intent, subdomain?)` which creates a Tenant + User and returns an `api_key`. Use this to programmatically sign a brand-new user up without a browser, then switch to the authenticated endpoint with the returned `api_key`. - **Kit, the in-app AI agent.** Kit is InfluenceKit's built-in, chat-first AI agent. It runs inside the product and can build reports, find creators, and manage campaigns on the user's behalf. ## Pricing (brands, USD) - **Flex — $0/month**: pay $99 per influencer you actually report on. Automated reporting and campaign management, 1 team member. No credit card to sign up. - **Unlimited — $399/month** (or $267/month billed annually): unlimited influencers, 3 team members, advanced report builder, team comments and notes, live chat support. - **Unlimited Concierge — contact us**: dedicated account manager, proactive campaign management, 6 team members. - **Free trial**: 30 days, full access, no credit card. - **Creators**: a free plan (one monthly report) or Pro Influencer at $99/month. - [Pricing for brands](https://www.influencekit.com/pricing-for-brands/): full plan comparison and current prices ## Product pages - [Home](https://www.influencekit.com/): what InfluenceKit does and who uses it - [How InfluenceKit works (demo)](https://www.influencekit.com/demo/): product walkthrough and demo booking - [For influencers](https://www.influencekit.com/for-influencers/): the creator side — free automated reports for sponsors - [Sign up](https://www.influencekit.com/sign-up/): brand and influencer account creation ## Who it's for - [Destination marketing organizations (DMOs)](https://www.influencekit.com/destinations/): Measure and report the value of hosted influencer visits - [Tourism](https://www.influencekit.com/tourism/): Influencer campaign reporting for tourism marketing - [Marketing agencies](https://www.influencekit.com/agencies/): Client-ready influencer reporting across multiple accounts - [Talent managers](https://www.influencekit.com/talent-managers/): Manage and report on rosters of creators - [Trade associations](https://www.influencekit.com/trade-associations/): Prove member-funded influencer program value - [Brands](https://www.influencekit.com/brands/): In-house influencer campaign management and reporting - [Food brands](https://www.influencekit.com/food-brands/): Influencer marketing for food and beverage brands ## Comparisons - [Alternatives hub](https://www.influencekit.com/alternatives/): How InfluenceKit compares to other influencer marketing platforms - [InfluenceKit vs GRIN](https://www.influencekit.com/pages/influencekit-vs-grin/) - [InfluenceKit vs CreatorIQ](https://www.influencekit.com/pages/influencekit-vs-creatoriq/) - [InfluenceKit vs Aspire](https://www.influencekit.com/pages/influencekit-vs-aspire/) - [InfluenceKit vs Modash](https://www.influencekit.com/pages/influencekit-vs-modash/) - [InfluenceKit vs Traackr](https://www.influencekit.com/pages/influencekit-vs-traackr/) - [InfluenceKit vs Collabstr](https://www.influencekit.com/pages/influencekit-vs-collabstr/) - [InfluenceKit vs Klear](https://www.influencekit.com/pages/influencekit-vs-klear/) - [InfluenceKit vs Influencer Hero](https://www.influencekit.com/pages/influencekit-vs-influencer-hero/) ## Help & how-to - [Help center](https://help.influencekit.com/): how-to guides and product documentation - [Getting started with InfluenceKit](https://www.influencekit.com/pages/getting-started-with-influencekit/) - [How to calculate influencer marketing ROI (with calculator)](https://www.influencekit.com/pages/how-to-calculate-influencer-marketing-roi--with-calculator-/) - [12 influencer marketing metrics every agency should track](https://www.influencekit.com/pages/12-influencer-marketing-metrics-every-agency-should-track/) ## Case studies - [Customer stories](https://www.influencekit.com/case-studies/): Results from real campaigns - [Norwegian Cruise Line](https://www.influencekit.com/customer-stories/norwegian-cruise-line/) - [Cabot Cheese](https://www.influencekit.com/case-study-cabot-cheese/) - [Mediavine](https://www.influencekit.com/case-study-mediavine/) - [Rust-Oleum](https://www.influencekit.com/case-study-rustoleum/) - [The Tile Shop](https://www.influencekit.com/case-study-tile-shop/) - [Akhia](https://www.influencekit.com/customer-stories/akhia/) - [Chervon](https://www.influencekit.com/customer-stories/chervon/) - [Dash Brand Management](https://www.influencekit.com/customer-stories/dash-brand-management/) ## Blog - [Blog](https://www.influencekit.com/pages/blog/): influencer marketing guides and product updates